Fair Trade: pay the true cost of a product rather than paying a lower cost at someone else's expense. Through fair trade, we seek an equal exchange.
This makes sense. Of course we should do this. We learned the same thing in Kindergarten years ago, right? So why is it that fair never truly seems to work? Fair is a worthy goal, but it seems so elusive.
Truth is: fair isn't enough. We need more than a fair trade. Listen to discover the good news that something better is available!